SBT Brazil: Vitrine SBT
TV Promotions
Intro
In August 2021, in partnership with SBT, a Brazilian TV channel, TIMWETECH launched a TV Promotion, Vitrine SBT.
Details
The Challenge
The main goal of this project was to accomplish concrete objectives for SBT:
Increase engagement with the audience
Profiling the audience base
The Solution
TIMWETECH provided SBT with a TV Promotion that offered 12 premium short stories for kids, narrated by the TV host Sílvio Santos. By purchasing short stories, users would get access to different sets of prizes and rewards.
Users were invited to participate in the promo through QR Codes, which were presented at different moments during the channel’s daily programs, either through TV spots, product placement or BUGs. WhatsApp was the main communication channel used throughout the campaign, leading users to an innovative portal supported with advanced interactions.
Throughout the campaign, users would be rewarded with the opportunity to win daily prizes of $R500. With each purchase, besides having access to premium content, users would also automatically compete for the weekly prizes (PlayStations, TVs, Smartphones, tablets and R$100.000). If users completed the collection of the short stories, they could be rewarded with the grand final prize of $R200.000.
KPIs
The Results
FREEMIUM USERS
PREEMIUM USERS
REVENUE GROWTH
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