Ooredoo Qatar: Box of Joy
Selfcare Engagement
Intro
In 2019, Ooredoo Qatar was looking to migrate their subscribers from their offline to their online channels, with the goal of increasing their selfcare app usage.
Details
The Challenge
Ooredoo Qatar challenged TIMWETECH to provide them with a solution based on three key drivers:
Convert users from offline to online
Increase in-app transactions
Use gamification techniques
The Solution
By using tailor-made gamification mechanics, TIMWETECH developed Box of Joy, an engaging digital activation program for Ooredoo, with the aim of increasing the operator’s selfcare app usage.
With Box of Joy, users are rewarded with a prize each time they perform one of the defined actions inside of the app.
Each campaign has a customized look and feel, dedicated to different seasonal events in the calendar.
Different concepts throughout the year
Box of Joy
Mar 2019 – Jul 2020
Available prizes:
-Data bonus
-Voucher codes for restaurants, utilities
Hadaya Ooredoo
May 2020
Available prizes:
-Voucher codes
-Data bonus
Play with Nojoom
June 2020
Available prizes:
-Voucher codes
-Nojoom points
Eidiat Ooredoo
Jul 2020
Available prizes:
-Voucher codes
KPIs
The Results
IN-APP VISIT FREQUENCY OF ENGAGED USERS
%
ENGAGED UNIQUE USERS (AVERAGE)
NOJOOM POINTS SPENT EQUIVALENT TO QAR 757K
AVERAGE BOX REDEEMED/MONTH/USER
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