Vivo Brazil

Fueling our way for launching major projects

Telefónica Vivo is the Telefónica Group brand name for the Brazilian Opco, and is, today, the largest mobile operator in the country, with over 76 million users.

The relationship between TIMWETECH and Vivo began in 2008 and has been increasingly growing ever since, through the development and execution of more than 15 projects over the years.

Along the years, we have developed different projects for Vivo, from top up campaigns to antifraud products, as well as airtime credit solutions and more recently the implementation of our Digital SDP – PartnerHub:

2009

TIMWETECH was a pioneer in promoting SMS packages, offering products with high perceived value. At the time, the Brazilian market was still betting on ringtones and wallpapers. In just a small period, more than 10 million SMS packages were sold to over 4 million participating users.

2011

Two years later, TIMWETECH was the first company to run a massive campaign of free profiling – Responda Vivo.

2012

In partnership with Rede Globo, a Brazilian television network, TIMWETECH launched Plimplim, which consisted of a set of more than 70 exclusive TV branded clubs. By promoting in the network’s most popular programs, we announced to Globo’s audience this new way of being aware of all the recent news: from soap operas, to breaking news and the latest in world economy. Subscribers learned first-hand news, such as the death of the Brazilian icon Oscar Neimeyer and Felipão’s return as a coach of the Brazilian National team. TIMWETECH also ensured all votes for programs with great impact in Rede Globo, such as Big Brother and Dança dos Famosos.

2013

One year later, we developed a top up campaign – Seleção Premiada. In this campaign, the football player Pelé was the main character, rewarding the recharges made by prepaid clients with hundreds of prizes, such as homes, cars, smartphones, and t-shirts of the Brazilian National team autographed by Pelé. Vivo customers could also test their knowledge about the National team, as well as receive daily news and exclusive images of the team’s players.

2016

TIMWETECH plays a prominent role in the Vivo & Dotz loyalty program, not only by acting as the service integrator, but also by participating directly in strategic decisions and marketing tactics.

Dotz is a loyalty program that brings together more than 300 companies, such as banks, supermarkets, bookstores, cinemas, gas stations, drugstores, etc. The program consists of accumulating points through purchases at these establishments, which can be exchanged in prizes and offered services.

The loyalty program, launched in 2016, has currently a growing base of 1.8 million active customers.

Also in 2016, TIMWETECH launched an Airtime Credit solution, competing directly with one of the leaders in the credit market. Due to our systematic performance in comparison to our competitor, TIMWETECH already covers 90% of the total Vivo’s prepaid base.

TIMWETECH expanded the service offer from a single credit amount to multiple denominations and automatic anticipation of packages, improving the framing of the offer to the customer and leading to 132% growth in the average service ticket.

2019

Considering our expertise in acquisition and monitoring digital fraud, we pioneered the participation in Vivo’s Anti-Fraud POC. In this project, we brought to the Brazilian Telecom digital market a fraud management platform in digital media that allows us to monitor the traffic generated by digital campaigns, validate and classify the fraud potential, classify and block existing frauds, preventing fraud in the contracting of value-added services.

As a result, there were approximately 2.7 MM validated clicks and 68K validated campaigns. Around 15 types of fraud were identified and 85.1% of the traffic had some suspicion/proof of fraud.

2020

In 2020 TIMWETECH was awarded the biggest project in Vivo – to provide the Digital SDP. TIMWETECH’s proprietary Partner Hub Platform opens the power and capabilities of Vivo’s channels to digital merchants, third parties and any other external entities, enabling an agile digital ecosystem.

Also in 2020, TIMWETECH and Vivo launched new premium digital service offers for the composition of bundles of mobile plans. The operator started to offer its customers, the Babbel application, a self-learning platform for learning languages, where the user can learn on his own, from basic to advanced, various language courses. The app offers courses in 14 languages through exercises that focus on skills such as writing, vocabulary, grammar and pronunciation through voice recognition technology.

When purchasing or renewing your phone plan, the operator grants the customer access to the Babbel service. The customer will receive a usage link via SMS to register on the platform and access the lessons of the language course of their choice, wherever and whenever they want.

These projects, among others of a considerable scale that we have led over the past few years, have allowed us to gain a unique cross-cutting expertise in the various areas of the mobile business, as well as an in-depth knowledge in media planning and management. In addition to a great financial investment capacity, the focus on a results-oriented strategy were clearly two differentials that TIMWETECH demonstrated for the achievement of the good results expected in its partnerships.

Side by side with Vivo, we expect to continue growing and evolving, following the movements and demands of the Brazilian market, responding to the challenges they pose to us, but also using the best practices and innovations we have also collected in other markets. Brazil has always been seen as a strategic bet for TIMWETECH, being considered a market open to innovations, bold proposals and large-scale projects.