Axis Indonesia: Super Sureprize
Selfcare Engagement
Intro
In 2019, AXIS Indonesia challenged TIMWETECH to increase the number of transactions made through their selfcare app.
Details
The Challenge
At the time, 14% of subscribers only did transactions through the operator’s offline channel (AIGO). The main goal was to migrate these subscribers to making purchases through AXIS’ selfcare app, AXISnet.
The Solution
TIMWETECH developed Super Sureprize, an engaging and instant rewarding campaign that aims to stimulate purchases of data packs inside the operator’s selfcare application.
With Super Sureprize, users can win stars and prizes by doing transactions on AXISnet. The accumulated stars can be exchanged for different types of chests, with different sets of telco or non-telco prizes and rewards. By making more transactions, customers can trade their obtained stars for premium chests, with bigger and better prizes:
-
-
- Telco prizes, such as data bonus (generic use and apps)
- Vouchers for Tokopedia, Traveloka and Google Play
- Physical prizes (scooters, MacBook, Smartphones, etc.)
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KPIs
The Results
USERS
%
MONTHLY ENGAGEMENT
%
PURCHASES THROUGH AXISNET
%
TRANSACTIONS THROUGH AIGO
%
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