CASE STUDY
TIM BRASIL: TIM +Vantagens
In August 2020, TIMWETECH launched an innovative engagement and loyalty program for TIM Brazil’s prepaid clients – TIM + Vantagens.
The program’s strategy is to encourage the recurrence of recharges, as well as the monthly recharge amount.
The Challenge
The main goal of this project was to accomplish concrete objectives for TIM Brazil’s prepaid customer base:
Increase
Increase
Increase
The Solution
TIMWETECH developed a disruptive and tailor-made loyalty program based on three strategic pillars:
1. Gamification: use of game mechanics to increase customer engagement with the operator, through intrinsic benefits;
2. Short-, medium- and long-term benefits: TIM clients can redeem many benefits through different mechanics;
3. Targeted communication: maintenance and behavior change incentives through segmented actions.
TIMWETECH designed a custom digital activation program, supported by three key drivers and a multichannel approach:
1. Segmented communication
Multichannel approach to maximize impact on different customer segments:
-
- Digital (Google, social media, influencers);
- BTL (TIM’s own media – SMS);
- ATL (TV ads, merchants);
2. Gamification
Building a concept strongly supported by gamification to increase engagement:
-
- Simple gamification;
- Building customer loyalty by establishing progression ladders;
- Matrix of rewards with highly regarded benefits from TIM and its’ partner’s products.
3. Customer’s profile:
Gaining awareness of customers’ preference (including products/services outside the telecommunications’ arena) to optimize cross-selling offers.
The Results – KPI’s
DOWNLOADS
Monthly Engagement
Monthly Accesses / User
Testimonial
“The key to mobile app’s success lies not only in great benefits offered to customers, but also in the simple and intuitive UX designed and implemented by TIMWETECH’s team and which is the origins of the superior engagement verified.”
