Ooredoo Qatar: Box Of Joy
In 2019, Ooredoo Qatar was looking to migrate their subscribers from their offline to their online channels, with the goal of increasing their selfcare app usage.
Ooredoo Qatar challenged TIMWETECH to provide them with a solution based on three key drivers:
- Convert users from offline to online
- Increase in-app transactions
- Use gamification technniques
The Solution
By using tailor-made gamification mechanics, TIMWETECH developed Box of Joy, an engaging digital activation program for Ooredoo, with the aim of increasing the operator’s selfcare app usage. With Box of Joy, users are rewarded with a prize each time they perform one of the defined actions inside of the app. Each campaign has a customized look and feel, dedicated to different seasonal events in the calendar.
Different concepts throughout the year:
BOX OF JOY
Mar. 2019 – Jul 2020
- Data bonus
- Voucher codes for restaurants, utilities
Hadaya Ooredoo
May 2020
- Data bonus
- Voucher codes
Play With Nojoom
June 2020
- Nojoom points
- Voucher codes
Eidiat Ooredoo
July 2020
- Voucher codes
The Results in KPIs
%
IN-APP VISIT FREQUENCY OF ENGAGED USERS
ENGAGED USERS
BOX REDEEMED/MONTH/USER
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