Top-up
Más Movil Panama: Gana Más
Objectives
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Encourage top-up frequency and recharge value by rewarding points and chances to win direct prizes.
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Boost prepaid user engagement and loyalty.
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Stimulate incremental revenue from prepaid customers through behavioral incentives.
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Drive usage of digital channels by promoting the use of the Mi Más App and digital self-service tools.
Challenges
- Limited app adoption within the prepaid segment
Solutions
- Build a Gamified engagement ecosystem, creating an interactive and fun prepaid experience, especially for a younger audience.
- Leverage instant games, raffles, and missions to maintain user attention and daily engagement with the brand.
- Marketplace integration with progressive digital and physical prizes which can be redeemed by using loyalty points.
KPI’s
- Users who engage with the program tend to generate more value than those who don’t.
- Linking prize redemption to app registration has helped drive a noticeable increase in app adoption.
- Program participants generally show higher recharge activity compared to others.
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