How telcos can use gamification to engage customers
When you set out on a task do you always try to finish what you? Admit it, you really wanted me to write ‘start’ at the end of that question. You probably said it in your head. If you did, you were succumbing to a psychological phenomenon called the Ovsiankina effect....
How Telcos are the perfect partner for e-sports
Over the last century, the world’s telecommunications companies have built out the complex infrastructure that makes the information age possible. Hundreds of billions of dollars has been invested into phone lines, submarine cables, wireless towers, and fibre...
The power of points: Strategies for making loyalty programs work
Loyalty programs require creativity and innovation to stay relevant and in sync with their customers. Americans love loyalty cards. Three-quarters of households are enrolled in at least one frequent customer account, such as airline miles, hotel points and grocery...
